Digital video production is a powerful way to promote business online. It can drive traffic to a website and boost search engine rankings effortlessly. Videos are also like a salesperson for the company, working 24 hours a day seven days a week.
The experience of video professionals is hard to find within the business’ pool of employees. The experience of the director, cinematographer, and editor can be gauged by looking at their reel or portfolio. If they do not supply samples of their work, then businesses should not hire that company to create web videos.
Every video should be produced with the goal of achieving the business’ objectives. Businesses should create a blueprint of what they want to see or get from a video. A blueprint includes the concept, script, and storyboard. Even if a business does not know what to do with all of that, they can outline a basic idea of what the message should be.
The video company should look over the blueprint and build a video based off of it, incorporating the elements the business wants while successfully transmitting their message and goals. The video production company should supply their own blueprint to the business before creating the video, making sure it matches their goals.
It is important to determine if the video will feature real employees from the business or hire professional talent. Specialized video talent can make a big difference on the final video, but they are also more expensive.
To save money, start a business-wide audition for roles in the video. This can also transform into an exciting team building opportunity and it can improve employee satisfaction. Getting involved in something that fun can break up the monotony of work.
Once there is a concrete concept for the video in the works, then a plan of how it will be executed needs to formulate. The video production company and the business need to work together to make budgets and schedules. The video company needs to book key personnel, equipment, and locations. A simple video may only take a few hours of planning. Large productions take days.
Many corporate videos can be shot with a small group of key personnel. However, bigger productions require a bigger crew. This can range from production assistants, sound engineers, lighting techs, and hair and makeup artists. These people can go a long way into making large production videos possible, but they will also be more expensive.
The camera used in production will make a big difference in the quality of the final video. The nicer the camera also creates larger costs on top of the fee for the director or camera operators. This can be a few hundred dollars a day to over a thousand. If the video is for the internet only, a DSLR camera with a high quality lens kit and a capable shooter will be enough.
The video may be shot on location at the business, in a studio, or at a third-party location. Shooting on location at a business is free. Renting a studio can cost hundreds or thousands of dollars a day. Additional locations may be free, but might add additional time to production to work around existing schedules and outside interferences.
Post production is where the raw footage is edited into a polished video. This can take a long time to edit and there are many extras that might go along with it. Titles, motion graphics, sound mixing, and color correction will add to the look and feel of the video, along with the cost of the video.
There may be charges for things likes rendering, encoding, and outputting. Businesses need to ask video production companies for a clear breakdown of post-production services in the estimate. Businesses also need to find out about the revision policy and determine exactly how the video will be delivered to them.